When it comes to SEO, there are a lot of tools that you can use to help with your optimization. Some are 3rd party and some are built into Google’s algorithm. For the most part, they all do the same things but in different ways. In this blog post we will talk about Semrush, Majestic and MOZ; what they do, how they work and when their best used for optimization!
3rd Party Tools
3rd party SEO tools have become the most popular SEO software nowadays. This type of tool claims to allow you to be able to optimize your website without the help of SEO Experts and you only need to learn the basics.
If you are just beginning to learn more about SEO, you will benefit a lot from using this type of software. Most of these tools can help you find keyword phrases that are highly searched for in various search engines like Google, Yahoo, Bing and MSN. Some tools are able to determine the number of times each keyword appears on the top ten searches in any given month.
Most of these tools provide information about the amount of traffic that the chosen keywords receive. You can also analyze the competitor’s websites to see what keywords they are using to optimize their ranking.
Some of the best 3rd party SEO tools include the Google Content Network, Google Analytics, Overture and Yahoo Site Explorer. These tools can help you understand how your business goals can be achieved through proper optimization of your website.
3rd Party Tools Cannot Replace Skill & Experience
If you are planning to hire an SEO expert to optimize your website for your business goals, you can use 3rd party SEO tools as well to help you decide which search engine will give you the best results.
Optimizing your website for organic search traffic is one of the top ways to boost your organic traffic. Organic search engine traffic means that your website will not be affected by any spam or other illegitimate methods to rank high in the search engines.
These tools will help you easily determine which keywords will give you the best organic traffic. However, before you take the plunge and hire any SEO expert, it is important that you understand your competitors’ techniques to properly take advantage of the market.
Tools provide information and data they don’t make the right decisions for you. If you don’t have the experience and skill to get the best out of these tools then you could be doing more damage than good.
Sometimes the information they provide isn’t as accurate as it should be. They don’t have access to Google’s algo so there is an element of guess work in everything they do. From experience, you should always take the information they provide with a pinch of salt. The real proof of any SEO strategy is where are your pages ranking in the SERPS? Tracking SERPS positions is probably the most beneficial task a 3rd party SEO tool can do for you.
One way to avoid these problems of accurate interpretation of data is to use a professional SEO agency to help you analyze the information provided by these tools and also to help you establish a coordinated SEO strategy.
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Using 3rd party SEO tools will give you an idea of how much your competitors are getting clicks for specific key phrases. With these tools, you will be able to track how many times each keyword appears on the first page of the search engines’ organic results.
The tool also lets you know the number of times a particular keyword appears on the second page. Knowing this, you can adjust your online marketing strategy and focus more on keywords that have a high customer experience value.
Keywords Are The Foundation of Good SEO
One of the top features you should check out in any SEO tool is the keyword suggestion tool. This is the tool that generates the list of keyword suggestions based on the current content of your website.
The best thing about these software applications is that they come with several advanced features like a rich database and the Google competition module. With the Google competition module, you can check what other websites are doing to optimize their organic search results for specific keywords.
With this module, you can check the current rankings for each of the top keywords that are relevant to your business. It also shows the organic traffic that these keywords generate for each of their respective searches.
In fact, with this tool, you will be able to monitor the click-through rate (CTR) for each of these keywords. The CTR is an indication of the number of times a keyword is searched by someone in the internet in a given period of time. With this data, you can easily see which keywords bring in more organic traffic.
Semrush
Semrush is a powerful marketing tool used to compete in search engine ranks. It allows users to uncover which keywords their competitors rank for and what backlinks they’re using to do so. One of the best features semrush has, is that you can use it on any website because all information displayed comes from public sources online!
Google Search Console
You can get a good idea of your backlink profile from the links provided in the ‘Links to Your Site’ section under ‘Traffic’ in your Webmaster Tools account.
KWFinder
With Keyword Finder Tools such as KWFinder, you can discover long-tail keywords – those more specific less frequently used keywords that yield higher results because of how specific they are. You can see the monthly search volume for each keyword and then focus on those that will bring traffic to your website.
Multi-Competitor Keyword Tool
Type in your domain to get instant insight into the most important keywords you aren’t ranking for, but your competitors are.
CanIRank.com
This provides a nice breakdown of how your page compared to the first-page competition (inducing domain authority, page authority and on-page SEO metrics).
MOZ
https://moz.com/products/pro MozBar Clever little toolbar for Chrome and Firefox that shows you the Page Authority and Domain Authority of the page you’re on.
URL Profiler – Technical SEO Backlink Analysis
https://builtvisible.com/seogadget-for-excel/ If you want to check info on a huge list of URLs (like Domain Authority, number of backlinks, whois information, social shares and readability), URL Profiler is the best tool on the market to get the job done.
When To Use SEO Tools
A lot of people, who don’t know what they’re doing when it comes to Search Engine Optimization, are asking the question of when to use third-party tools such as Majestic SEO, Moz and Semrush. The answer is that these programs are best used together. Although there are some cases when one of these tools is better than the others, in most cases they are used together. These SEO tools have several features in common that makes them very successful at optimizing websites.
One of the main features of these 3rd party SEO tools is that they allow the user to do URL prefixing search. This is a very powerful feature. Not only can it be used for competitive purposes but for normal as well.
It allows the user to optimize a website by adding keywords into the URL, instead of using the website address. This is a great way of increasing your search engine optimization rankings. However, before you start using this feature, make sure that you have included all the keywords that your website contains.
Another very important feature of both Majestic SEO and the URL prefix method is that they include a meta description. The meta description is what users read from the source code when they open your website so you should make sure that you include a good description that explains what the page is about and what it intends to do for the user.
How Easy Are The SEO Tools To Use?
One of the most important factors that determine the power of search optimization tools is their usability. If the user doesn’t understand anything about the website and how it works, the search optimization will be ineffectual.
An SEO tool that can educate the user as they use the tool is a great tool to get started with. As you use these tools you will find you understand more and more about what they are doing and how they can be used to help your website grow.
However, if your website is integral to the success of your business then you don’t want to be learning on the job. The best advice here is to use a professional SEO agency to help you establish an effective SEO strategy and then use the tools to understand what is being done.
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Third-Party Tools for Backlinking
The third-party plugin or backlink analysis tool can be very useful when it comes to linking to external sites. There are many SEO companies that link to third-party sites such as Google, Yahoo, Bing and so on. However, most of these don’t really give much importance to the quality of the links.
You have to find a plugin that is able to check the quality of the links before it starts to recommend them to the users. This way, your website will rank better in the search results.
Another useful feature is optimizing internal links. Most websites today have internal links, which allow the user to go deeper into your site. Moreover, without internal links, it can be very difficult for search engines to crawl your website.
Using a plugin or search engine optimization tool to help you build an effective network of internal links and detect and fix broken links, can really help your website rank if done well.
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