SEO is an ever-changing and evolving industry. At any given time a new SEO strategy is the “in-thing”, but for your Search Engine Marketing activities to stay relevant you would be best advised to stay away from trending fads and build a solid foundation for your marketing strategies.
Will SEO Exist In 5 Years
The SEO industry today is valued at over $65 billion, and it’s only going to keep growing as online commerce continues to grow too. It’s why you’ll find no shortage of SEO companies competing for a piece of that pie.
For business owners with websites to look after, SEO is just another mysterious challenge for them to come to grips with. SEO Firms are focused on growing their revenue and offer a wide range of services. But how can you find a reliable SEO company that you can trust to get on with things and actually produce results for the money they charge?
There are SEO companies out there that cut through all the bull and actually deliver real business results. You could take on any Tom, Dick and Harry to stuff your pages full of target keywords but how do you know if that type of SEO Campaign is going to work for you?
You don’t is the short answer. If you had the experience and knowledge to judge the effectiveness of a content marketing strategy or know which keyword to build links for to enhance your search rankings for targeted search queries, then you wouldn’t need to hire a digital marketing agency to do that for you.
In short, the constant evolution of SEO has reached the point where ranking on its own doesn’t guarantee that you will see the desired results; qualified traffic, leads, and sales. To get the best returns on any investment in SEO today, you need a holistic approach.
Is Content King Still?
The right approach to get you in front of potential customers searching for relevant keywords or answers to questions that you can provide solutions for, depends more on your content quality now than ever before.
It seems that most of the search engine algorithms have evolved to now render most of the popular SEO shortcuts and hacks previously used as ineffective and in some circumstances even toxic, causing more harm than good.
Give Google What It Wants
Using high-quality content to provide the answers to searcher’s questions is giving Google what it wants. It wants anyone using their search engine to have a great user experience. Give Google what it wants rather than trying to outwit, outfox or trick it, seems to be a more sensible approach. This type of content will also engage and convert visitors into leads and customers.
Are All SEO Companies The Same?
You would expect that the best SEO companies would all come up with similar advice. Hire any of them, and you would expect to attract and convert visitors into leads and customers. But if you take the time to shop around, you might well find that some of them are better at marketing their own services than they are at providing an effective service to clients.
Why Is SEO Important In 2021?
When you are looking to increase your organic search traffic, to your blog or e-commerce site, you are going to need a search engine optimization company that has a good track record in your niche or market.
To find a rock-solid SEO content marketing company you can rely on, requires them to have the experience of optimizing websites in your niche.
Link building from the right places. Adding internal linking between the right posts, according to a silo strategy. Having a content development strategy that will improve your SEO Rankings and get you in front of the right people. All these skills need to be niche-specific.
SEO-optimized content marketing is one of the most effective content marketing services that an agency can provide you. Customers from startups to enterprise brands, all need top-notch search engine optimization strategies. Building links from the right sites while avoiding spammy links from anywhere is just one part of the equation.
Good, readable content will reduce bounce rates and boost organic traffic for relevant searches, but good on-page SEO will be required in order to get that content in front of the right eyes.
Where To Start With SEO in 2021?
If you’re just starting with search engine optimization or maybe looking for better results, you should begin with a review of your content marketing. Content is the foundation that drives all other online marketing campaigns. It’s how you got noticed; it’s how your customers will find you, too.
That doesn’t just mean your written content but also include your video content. Video marketing should now be an integral part of your content creation. Every piece of content is valuable but the video has the power to pull new visitors in like no other. Google may well be the largest search engine still but YouTube is just behind at number two.
Voice SEO – What Is It?
Many people using the internet now use speech to find what they are looking for rather than typing into the search bar. A massive increase in the number of smartphone users has driven this phenomenon.
Understanding how people may use spoken commands instead of typing words to query the search engines has become a new skill; Voice SEO. If you own a Google Echo, Apple Siri or Alexa device, or you know someone who does even, then you will easily understand the growing importance of optimizing your website for voice.
It is projected that 50% of all online searches in 2020 were voice-based, and that by 2022, over 55% of households are expected to have devices that will be voice search enabled. This tells us that the time to optimize for voice search is upon us.
SEO Is Ongoing – It Never Sits Still
Search engine optimization is an ongoing task, and it isn’t realistic to expect you to be able to run your business successfully and be a fully-fledged SEO expert as well. Mastering the ever-changing array of SEO Tools and staying on top of any developments in the world of SEO Search is just going to be too much.
So the alternative is to team up with an expert team that will produce a successful SEO Campaign and ongoing strategy for you. You will be working closely with your SEO company of choice, working continually to optimize everything. This is exactly why any SEO team you choose needs to be able to work as an extension of your own company.
It’s also why you need to work with an SEO company that will stay up to date with new developments. With continuous optimization, your website will continue to improve.
Continuous optimization will enable you to discover new keyword opportunities or other methods to stay ahead of the curve and keep your SEO strategy fresh and effective.
Ensuring that you have regular meetings with your SEO development team and know who to contact will help you stay on top of things.
Transparency is important in most things and SEO services are no exception. You want to work with a company that you and your own team feel comfortable with and can trust them to do what they say they will. Regular meetings to review performance and discuss future plans and developments is key to this.
If the thought of tackling the SEO for your site feels you with dread then we would be happy here at NearMe.Vip to take that worry from you. Not only do we have a premium business directory listing that will help establish your online presence but we are able to offer a full consultation SEO service as well. Just get in touch and start a dialog.