Search Engine Optimization (Blog SEO) is becoming more important than ever if you want to make sure your blog posts get found on search engines.
What Is Blog SEO?
Blog SEO is the process of optimizing a blog’s content, structure, HTML code, and keywords for various search engines. Every type of website has its own peculiarities when it comes to optimizing search engines. The content on a blog is totally different from the content on an eCommerce site.
Common tasks involved in blog SEO include on-site optimization, optimizing page speed, internal link building, and page title referencing. To achieve optimal results from blog article SEO it is important to execute the entire procedure in an orderly fashion. This ensures a higher ranking for your blog and attracts more visitors.
In order to implement blog SEO, it is necessary to understand how search engines work and what key terms are frequently used by readers. Search engine optimization (SEO) involves a series of activities to get your blog listed high in major search engines such as Google, Yahoo, and Bing. Good knowledge of search engine optimization basics is helpful in understanding the overall objectives and techniques of SEO. If you are unfamiliar with SEO, it is advisable to hire a professional SEO service provider who can guide you through the entire process of blog SEO.
How To Write SEO Friendly Blog Posts
One of the most effective methods of blog SEO is through optimizing the text content. For example, instead of optimizing the blog’s URL with just the keywords, you should optimize the URL with complete sentences or long paragraphs that describe your products or services. Moreover, it is important to optimize the first sentence of each article because this is where you will get targeted traffic. For best results, it is advisable to submit original and in-depth articles rather than just repeating information found in other sources.
Another important aspect of blog SEO is to optimize the Meta tags, title and table of contents. This allows search engine robots to find your website easily when web spiders are analyzing your website. Meta tags should be relevant to the topic of your blog as well as the keywords used to search for related topics. For example, if you sell flowers, your meta tag should include words like blooming, beauty, fresh, dozen, exotic and so on. The title and table of contents should also be relevant to the topic and keyword used for searching.
The third pro tip in optimizing your blog for search engines is to use the right keywords in the right places. This can make your blog rank higher in the SERPs (search engine results pages). To do this, you need to optimize your page’s content by adding keywords into the title, table of contents, and even in the meta description. The result is that you have a higher chance of being ranked on top of the search engine results page.
The fourth tip deals with the importance of keyword research. A good SEO consultant or blog owner will conduct keyword research before creating new content. Keyword research enables you to know what keywords are more likely to attract readers and visitors to your blog and articles. This can help you come up with an appropriate number of keywords as well as the right ways to use them in your articles and blog posts. This is very important because the number of potential readers and visitors to your blog and website is dependent on the number of people searching for related keywords.
Sometimes it can feel like Google is picking which blogs are left online and which are shut down. It’s not impossible to control how well your blog fairs. SEO is the solution to turning the grim reaper off and helping your blog rank high in Google searches.
SEO for blogs can seem complicated, but if you follow a systematic approach you will turn the odds in your favor and learn how to optimize your online presence. These steps will increase the likelihood of your blog being read, shared, liked, loved, and appreciated.
How Many Words Should A Blog Post Be For SEO?
Reverse engineering the top results in Google that you would like to rank for is a very effective way of finding out exactly what Google is already rewarding. Once you understand what the most successful sites have been doing you need to make sure that your content is better in every respect. Look at the keywords they have used and how they have used them. How many words have been used in their highly-ranking article? What keywords have they used in the page title, page URL, and subheaders?
How To SEO A Blog
These are five blog SEO strategies that have been used to reach 500,000+ visitors per month.
1. Keyword Research: Get it done!
To target, you will need three to five keywords (one to three-word phrases) and one or two long-tail keywords. These are the phrases people are searching to find.
Twinword Ideas is a free tool that allows you to find keywords. You can type the keyword, calculate the volume, and then see how difficult it will be to rank for the term. Ubersuggest also has a free keyword tool option.
2. Use the right heading tags
Good SEO requires the use of correct headings. Google scans them for the main points of your content.
Let’s take a look at this. This is what you will see when you type your article into Google Docs. Here’s how they work.
H1 Heading 1
: This can only be used once and is normally reserved for your title. Here, include your primary keyword.
H2 Heading 2
: These are your main ideas for the post. These are great areas to place both long-tail and short-tail keywords.
H3 Heading 3
: These are smaller ideas that fall within your Heading 2 sections. Here you can also add keywords.
H4-H6 Headings 4-6
: Helps with the formatting and styling of your pages. These are useful, but they have the lowest SEO value.
3. Optimize your page URL
Google is watching your URL intently. This is a great opportunity to include your targeted keyword phrase. Remove unnecessary words such as “how” or “to” from the keyword phrases. The link should only contain enough words to make the reader understand what it is.
4. Create a captivating meta description
Meta descriptions are text that appears in the SERPs after your headline. Google highlights words in meta descriptions that match what you searched for. This allows the user to connect their search terms with your site. A well-written meta description will entice searchers to click through from the SERPS and read your article.
This is the recipe for a captivating meta description:
50-160 characters: This keeps the reader’s interest and isn’t lost in search results.
A benefit to the reader is obvious: The reader understands why they should click on your link instead of the one below.
Include 1 to 2 keywords. This is to ensure that the keyword is displayed in bold text to match search terms. It also clarifies what your article is about.
5. Promote Your Content
Here’s the truth: To put your blog on the rightful throne of success, you should spend an equal amount of time writing as you do promote your content. Here are some ways you can promote your blog:
- Writing guest blog posts
- Networking with other bloggers
- Social media: Sharing new content
- Promoting older posts
- Promoting content via your email list
- Pin blog posts to Pinterest
These are important but you don’t have to do them all. I don’t find the time or energy to implement every promotion strategy perfectly, even today. Focus on two areas for the month or quarter and then add the rest of your SEO strategy when you have the time.
An integral part of SEO today is building backlinks. Google and the other search engines still consider backlinks to effectively be a vote of confidence from a 3rd party in your blog content.
Building backlinks isn’t as easy as it used to be and if not done correctly can actually damage your SEO. If you are not sure what you are doing with reference to building backlinks then you can sign up for a free membership with LinkDaddy® and get a $35 backlink campaign as a bonus, just click here.
How Does A Blog Help SEO?
A blog that gets a steady stream of traffic will be able to help you increase revenue, whatever method of monetization you are using. People who visit will follow links to explore your site.
Your blog should be treated like royalty and you must put in the effort to ensure that your content is seated on the best throne possible. These tips will help you build a throne and make it look great.