When we speak of SEO, Google comes to the forefront for the majority of SEO marketers.
It’s logical. If you are able to satisfy the search giant and other search engines, they will bring traffic to your site. Right?
The majority of marketers don’t see Bing (the second-most used search engine) as an effective channel however, it could be If you’ve optimized your site to be compatible with Bing SEO.
The Benefits of Bing SEO
Since every marketing company is chasing Google, Bing has lower competition and a market share of 6.79 percent for desktop users. Although it may seem small when compared to Google’s 86.64 percent, the market for desktop searches of Bing has been growing by 41.03 percent since the beginning of 2019.
Bing traffic may also have a lower bounce rate. In the case of Matthew Woodward, he finds that his Bing traffic is of higher quality than Google. Bing users visited more sites and clicked on more affiliate links.
While you’ve probably heard that Google is the top search engine, Bing has many advantages. The competition on Bing is much lower. You can achieve a sweet spot on Bing if you optimize your site accordingly. If you haven’t tried it, here’s an overview of the basics of Bing SEO. You’ll learn how to use on-page SEO to optimize your website for Bing. The key is to use exact keyword matches, long-tail keywords, and smooth readability. Don’t forget to include your keywords in your URL slug, subheadings, and the first paragraph of the content.
As with Google, Bing is primarily used by older males, with a higher level of education and income. That means that your website’s content should be relevant to your target audience. In addition, you should include a backlink to your website to increase your chances of getting a top ranking on Bing. The more backlinks you have on your site, the more likely your website is to be ranked high in Bing.
Bing’s algorithm evaluates links in a complex way, which makes them difficult to manipulate. As a result, it’s best to use unique, engaging content and relevant links to ensure that your website will show up in Bing’s search results. This means avoiding duplicate content and using keyword phrases to optimize your content. Furthermore, you should also make sure that your website is accessible and easy to navigate. A properly functioning site is important for generating high-quality traffic.
Is Google Better Than Bing?
The question of is Google better than Bing is not easy to answer. Both search engines are excellent for different purposes, and many people use both to get what they want. There are some differences between them, however, and each has its merits. For example, while Bing is more streamlined and offers sharper images, it has been found to be less reliable in video searches. Regardless of the differences, both remain highly functional and are worth using.
Both Google and Bing offer similar search results. However, both search engines have their pros and cons. Bing’s interface is easy to use and has more features. Besides, both search engines are mobile-oriented and work well on different browsers. Users should use the best for their needs, and make sure to change your settings accordingly. This will give you an edge over your competitors. For beginners, Bing may not be the best choice.
When comparing the two search engines, there are some key differences. Google has taken over the search engine market. Stat Counter reports that as of December 2018, the global market share of Google was 92%, while Bing had 2.4%. As you can see, both have evolved into much more than just search engines. Besides providing search results, both companies offer other services, such as Gmail, Maps, YouTube, Office Online, and OneDrive. Although both have their advantages, there are some differences between them.
In addition, the majority of methods for optimizing your website for the Bing search engine are identical to the ones used to rank well on Google (although the algorithm is different). What makes Bing different is that the engine is more transparent about its ranking aspects as compared to Google which means you can use Bing without much extra effort, and still reap the benefits.
Utilize these Bing SEO strategies to ensure your website is optimized for search engines and improve your chances of appearing at the top of search results, and reaching the sought-after top spot.
Build Quality Backlinks to Your Website
Bing SEO focuses on link quality rather than quantity. On the websitemaster tool page, they state, “Often even just a handful of quality hyperlinks from trusted websites can be sufficient to boost your rank. As with content in the case of links, it is the quality that counts the most.”
This means that you shouldn’t put in loads of your time and effort trying to gain lots of backlinks but instead focus on quality, relevant backlinks for Bing SEO (as was previously believed). Concentrate on gaining links from sites with high authority Bing trusts and developing distinctive, interesting content that users want to share.
There are two kinds of backlinks Bing prefers. Organic links from trusted and relevant websites that direct real visitors to your website. In particular, .edu, .org and .gov Links are golden on Bing.
Bing also prefers links from older domains, since it considers the age of a domain to be a mark of confidence.
As with Google, Bing also wants users to avoid the reciprocal link, paid links, or link schemes, as well as hyperlinks on hacked websites, and other similar sites. If you don’t, your site may be removed from the Bing index of search engines.
If you come across a number of spammy websites that link to your site first try to remove them. If the webmaster for the linking site doesn’t respond to your request to remove the link, you need to be able to disavow the link.
Pay Attention to On-Page SEO
Although Google has come up with a fairly sophisticated algorithm for searching, Bing still relies on the traditional ranking factors.
Exact Keyword Usage
Similar to the domain, including your exact keywords within headings 1 and 2 will help you rank higher in Bing. Heading 1 and Heading 2 tags will aid in your Bing SEO ranking. In contrast to Google, Bing is about the exact word usage, not the semantics and context. But, I’d suggest using keyword phrases naturally within your articles whenever possible.
It is also recommended to include your keywords naturally into the meta tags, alt tags, and meta description. Although Google has ruled out meta keywords and descriptions as ranking factors, a compelling tagline and description could aid in increasing your CTR and in turn influence your Bing ranking on search results.
Write High-Quality Content
Bing likes websites that offer interesting and unique information that answers the questions of the user. According to Bing Here are three pillars of high-quality content.
- Relevance
- On Topic
- Well-written
When we break it all down, Bing wants you to:
- Make sure you mention the person who wrote the information and provide the source of the information.
- The query should be addressed in detail and ensure that it assists users.
- Create and present your content effectively, with a distinct distinction between ads and your content.
Major Differences Between Bing & Google SEO
Many marketers have been focusing their SEO efforts on Google, but there is also a need to understand Bing SEO. Although Google is the most popular search engine, Bing is still a competitor worth taking into account. Here are the key differences between Bing and the other major search engines. Here are the main differences between these two search engines and why they matter to your SEO efforts.
The first difference between Google and Bing SEO is in indexing policy. Bing is not planning to adopt Google’s mobile-first indexing policy. Instead, they maintain a single index optimized for both desktop and mobile devices. This allows Bing users to continue enjoying consistent results, no matter where they are. Nevertheless, it’s a good idea to utilize the mobile-first indexing strategy from Google to benefit your ranking on both platforms.
The second major difference between Google and Bing SEO is that Bing is more user-friendly and less technical. It uses the desktop version of a webpage and doesn’t make use of the mobile version of a webpage. Because of this, Bing is more likely to be useful for users who want to access your website. Additionally, Bing and Google are more similar in terms of demographics.
Unlike Google, Bing is not as tech-savvy as Google. That’s why you need to adapt your SEO strategy to rank well on Bing. You can start by checking out your index of indexed pages. If you’re not sure which page to index, there are some tips you can use to make it work. It may seem difficult to apply all of them to your site, but with a little effort, you’ll see results that will lead to increased traffic and rankings.
Relevant Content
One of the best Bing SEO tips is to check the content of your website. Make sure that it’s relevant to the keywords that your audience will search for. It is particularly important to include keyword-rich anchor text on inbound links since Bing gives more weight to keywords in URLs. You can also create outbound links to increase your ranking, but make sure to only use relevant sites. It’s a great way to boost your SEO, but it’s not a substitute for content.
Use Accurate Sitemaps
Clean up your sitemap. Your sitemap is a very important part of Bing’s algorithm, and it should be free of any errors. Examples of errors in sitemaps are 404s, 500 codes, and redirects. You should also try to avoid cluttered URLs, which may lower your search engine rankings. Ensure that your sitemap includes all the relevant keywords and content. This is essential if you want to be seen on Bing.
Conclusion
Although Bing has far less traffic you may well find that you get better conversions and returns from your SEO efforts. Nobody would ever suggest that you focus on Bing instead of Google but if you can include the above in your SEO activity then you could well benefit from extra traffic, which is never going to be a bad thing!
