A business directory is simply a listing of businesses that can be grouped and filtered by a list of parameters such as the type of business, the business location, or the business directory niche that it falls within.
Business directories these days, tend to be online. By getting your business included in a directory listing you are taking a big step towards improving the online presence and profile of your business. For proof of this look at the importance, success, and significance of Google my business, which is after all just a glorified online directory.
Online business directories are a very popular method by which the prospective buyer seeking a service or product can go online to find it. Local business owners will want to be included in a local business directory listing and then take advantage of the tools that they provide to make any business listing as prominent as possible, as this is going to increase the chance of you getting in front of potential buyers and clients.
These potential buyers are actually looking and searching for a business similar to yours and so are in a great phase of the buying process which explains why premium online business directories are such an essential part of modern marketing. They are a far more productive option than just sitting there hoping that your website will be found.
In addition to boosting online marketing strategies in general there are technical SEO benefits to being listed on online directory sites.
Having the NAP (name, address, phone number) for your business listed on the premium business directory is seen as a major stamp of approval by Google. The listing of your NAP is known as a citation and along with the backlink from the premium business directory can have very significant SEO benefits, boosting your domain authority and enhancing your online visibility.
It’s very important that the format and presentation of your NAP are consistent and appear the same wherever it is listed on the Internet. Having this presented in the same format and order helps Google recognize the citation for your business and allocate the full credit it deserves.
Another important factor from an SEO point of view is the actual backlink from the online business directories site back to your own website. These are known as inbound links and are very important in growing the authority, relevance, and importance of your own website in the eyes of Google.
While looking at the backlink from the online business directories pages to your website it’s also worth mentioning the benefit of adding what is known as tracking parameter to the link URL, this will allow you to measure the amount of traffic driven to your website from the premium business directory and thus help you to judge its marketing benefit.
It is important to have an accurate business profile or company description in any listing. The best strategy is to take the time to compile a description that clearly details what your business is about, your company mission and values as well as clearly outlining what you can do for your clients or customers, which product and service you can provide them.
Take advantage of any opportunities to back up the story with videos, images, and podcast links. Taking the time and trouble to produce images and videos that have the ability to attract attention, get your message over clearly and entertain potential customers, would be a wise move.
What Is A Local Business Directory?
A local business directory focuses on providing details of businesses within a geographic area. Online business directories get themselves in front of your prospective customers or clients and that should be of particular interest to you as a local business owner and also something you should make sure to get a listing within.
The reason for this is many-fold, but when it comes to the provision of services, especially in emergency situations such as a plumber, electrician, car mechanic, recovery service, locksmith, et cetera, anyone who urgently needs such a service is going to be looking within their local area. This is where what is known as a “near me” search phrase comes into play and is something that any local business should be focused on ranking in a very high position for, in the search engine result pages (SERPS). Plumber near me, emergency plumber near me…
Online business directories such as NearMe.Vip focuses all their considerable online marketing and SEO activity on being at the head of any local searches for the services that they represent. With all the SEO and marketing power that they can bring to bear it is easy to understand how they are able to dominate the local search results. This is a major benefit in taking a listing on such a premium business directory, it keeps you in front of highly motivated prospective buyers and promotes your business brand as a leader in its field while boosting traffic to your own site.
These listings appear as organic search results on search engines. Google’s business listings appear on a map or at the top of search results. It should come as no surprise it promotes its own listings (Google My Business) in preference over the other organic listings. Therefore it’s an important facet of online marketing that you take every opportunity to boost your own Google My Business listing. A listing or citation on a premium local business directory does just that.
It’s an interesting fact that the top three ranking listings in the search engine results receive over 60% of all the traffic, with the number one listing receiving just over half of that. If you select the right local premium business directory, it’s easy to see how you would be able to increase the traffic or number of visitors to your website.
How Good Is A Free Listing?
In business as well as in life in general, it’s a common truism to say you get what you pay for. If the objective in taking up a listing on an online business directory is to get as much traffic as possible back to your site and maximize the number of inquiries, then it stands to reason that you want to push things as far as you can in order to get the best results. A free business listing on an uninspiring local business listing site is not really going to offer a small business any local SEO benefits, nor help you drive much traffic.
What makes a good business directory?
The main factor is that search engines respect business directories with high standards, well-organized categories, and detailed business listings. Businesses that appear in these directories are able to earn the trust of search engines, which leads to higher rankings and attracts more local customers to their website.
How do business directories work?
The main value of an online directory platform derives from the exchange of information between listing owners and visitors. The business directory has a better chance of ranking higher in SERPS and your listing can ride on the back of that.
What is the best business directory?
In some respects, Google My Business is the granddaddy of web directories and every business should have their GMB site set up. Along with that, premium business directories focus on high-quality listings.
How do I promote my business directory listing?
Below are some of the easiest and most effective ways to promote your business directory listing. Get links to your directory listing from other websites. Advertise your directory listing online. Make use of social media platforms. But remember if you are listed on our Premium Business Directory then we do all that work for you, you just sit back and handle the flow of inquiries from prospective customers and clients.
We concentrate on providing these benefits while making sure that NearMe.Vip remains an easy-to-use Premium Business Directory website. Enjoy the benefits of securing a listing by contacting us now.